Grwp
How it works

Finding places you and your friends will love, in the areas you love.

Here's what happens when you use it, start to finish.

01 · Discovery

Fifteen places a day.

Open Grwp and there's a set waiting — places to eat and drink, things on this week, clubs you could join. You tap the ones you'd turn up to and skip the rest.

It's fifteen and then it stops. Tomorrow there's a new fifteen.

What it learns

Every tap tells it something. Not just Italian or quiet, but where, and when — because what you want on a Tuesday after work isn't what you want on a Saturday night. Grwp keeps those separate.

It also learns what you don't want. Skip enough cocktail bars and it stops showing you cocktail bars — and it'll try again in a year, in case you've changed your mind.

02 · Your areas

You choose where you want to go.

When you join, you pick the parts of London you actually spend time in — where you live, where you work, wherever your people are. That's where your places come from.

Add one when you move. Drop one when you stop going.

Why it matters

Most apps rank by popularity, and popularity means central. So everyone gets the same twenty places in Soho. They're good places. They're just not a ten-minute walk from your flat, and you've already heard of them.

03 · Groups

How a plan appears without anyone making it.

Everyone in the group swipes on their own, privately. Nobody is told what you liked — not then, not later, not ever.

When enough of the group likes the same place, it turns up as a match, with a chat already going beside it. The group sees the place. Never who liked it.

Anyone can turn a match into a plan: pick a date, and everyone says whether they're coming. If nobody does, it quietly goes away.

Why it works

Suggesting somewhere is a small risk. You put a place forward and nobody replies. Grwp takes that away — the plan arrives already half-agreed, because everyone's already said yes.

04 · Grwp AI

A member of the group, not an assistant.

Grwp AI is in your group chat. Ask it where six of you should go on Saturday and it answers for the group — the overlap between everyone's taste, which is never quite what any one of you would have picked alone.

It never sees your private likes. It doesn't nag. When things have gone quiet, it puts somewhere up.

05 · The map

Where you've been, what you saved, where you're going.

All three on one map of London, and you can turn any of them off.

It's the clearest picture of your year — and of the parts of your own city you still haven't got round to.

06 · Memories

The night keeps itself.

Once the date's passed, the plan turns into a memory on its own. Where you went, who came, and the photos — anyone who was there can add theirs, so nobody has to collect them afterwards.

Only the people who were there can see it. There's no profile and nothing to post.

By December you've got a year of what you actually did.

07 · Communities

Beyond the people you already know.

A community is a group strangers can join — a run club, a book club, whoever's meeting on Thursdays. Some are open, some you ask first, and each shows its next meet so you know what you're turning up to.

Inside, it works like your own group: everyone swipes, the plan lands, the memory is kept for whoever came.

08 · Why it's built this way

Social, minus the media.

No feed. No followers. No profile to keep up. Nothing that rewards you for opening it twice in an evening.

Everything here is private by default, and finished once you've left the house.

We measure success by the time you spend out of the app.

Plans are better together.

Grwp opens in London first, on iOS and Android. Leave your email on the home page and we'll tell you the day it's ready.

Get early access